Truth in Advertising is a unit that the class is currently enjoying and it took the us a few lessons to explore how a carefully crafted a good advertisement is really the combination of a lot of factors.  First, we read some great articles on advertising in a unit from a Nelson literacy unit.  The kids didn't have a good sense of what motivates an advertiser to catch the viewer's attention in novel ways.  I was shocked to see how many of the kids had difficulty determining what was an ad and what was an article in the magazines I brought to class.  Two days of intense study of the core concepts in advertising left the students with a good general knowledge of the core concepts of point of view, gender role stereotyping, bias, target audience, and graphic techniques.  I was lucky enough to be able to use five interactive computer learning activities I had developed through eLearning Ontario.  These can be found on the eLearning site using the 'search' tool under grade five, English language, media literacy and finally the last expectation.  Check out these activities such as "Eye of Beholder", or "What's your Point of View?"
I really enjoyed using my own writing as a teaching tool.